Burger King is turning Halloween into its own personal holiday — for trolling McDonald’s.
On October 31st, the fast food chain will give a free Whopper to the first 500 guests who show up in a clown costume.
Last year’s “Scariest BK” stunt dressed an entire Burger King location in Queens as the ghost of McDonald’s. This Halloween, BK is going bigger with a new stunt aimed at its rival: #ScaryClownNight. Anyone dressed as a clown — Ronald McDonald himself, Pennywise from It, or any clown at all — gets a free Whopper.
So apparently, while BK memorably warned us never to trust a clown, it still welcomes everyone. Even the costumed embodiment of its biggest rival.
BK is advertising the promotion with the spot below:
The offer runs next Tuesday, Oct. 31, from 7 p.m. to 3 a.m., at five U.S. locations only: Boston, Miami, Los Angeles, Austin, and Salt Lake City. Here are the specific addresses:
• 259 Cochituate Rd, Framingham, Mass.
• 1101 Washington Ave, Miami Beach, Fla.
• 545 N Victory Blvd, Burbank, Calif.
• 3001 Montopolis Drive, Austin, Texas
• 3975 W 4700 S, Salt Lake City
The offer is limited to the first 500 guests wearing a clown costume. It’s also not valid at the drive-through, so leave your clown car at home.
“We don’t usually talk about clowns,” Alex Macedo, president of North America for Burger King, said in a statement. “But for this Halloween, come dressed as a clown to eat like a king.”
LOLA MullenLowe in Madrid created the campaign. Rodrigo Cortés directed the spot. Along with the five U.S. locations, the campaign will also run in the U.K., Germany, Spain, Russia, Sweden, South Africa, Japan, Brazil, and Argentina.
